Mindset ‘Secret Weapons’ Used by Many of the Top Pro Athletes

Gain Access to Weekly Training Videos that Quickly Shift You Into a State of High-Performance

High-Performance Training For Business

I’ve spent most of my life helping executives and elite athletes develop a strong mental mindset for peak performance in high stress situations. And, from my experience this has proven to be the most important ingredient in achieving success.

What separates success from failure can be as much as 1/100 of a second. This is the fraction of time that cost my client from making the 2018 Olympic team. Hard work and mental focus to pick up that sliver of time not only help her make the team, but win the U.S. trials, then go on to compete at the World Cup as the #1 competitor for Team USA while finishing 8th in the world.

 ” The only thing that can get in the way of your desired outcome… is your emotions!! ” 

Jim Tracy

"Dave works like no one I've ever seen before. But then again, he's the most effective of anyone I've ever seen in this field"

Harvey McKay

"They don’t pay off on effort; they pay off on results. And BE A BEAST will get you your desired results"

Bill Bartmann

"Dave is one of those rare individuals who not only can ‘talk the talk’ but also ‘walk the walk’"

Warren Moon

"The keys to winning in every aspect in your life are contained within the pages of this book"

Business, like life, is a game of inches

We can learn a lot from this speech given by Al Pacino in the movie Any Given Sunday:

In life or football – the margin for error is so small. I mean, one half a step too late or too early and you don’t quite make it. One half second too slow, too fast and you don’t quite catch it. The inches we need are everywhere around us. They’re in every break of the game, every minute, every second. On this team we fight for that inch. On this team we tear ourselves and everyone else around us to pieces for that inch. We claw with our fingernails for that inch. Because we know when we add up all those inches that’s gonna make the difference between WINNING and LOSING, between LIVING and DYING!

This same PRECISION FOCUS needs to be applied to your career.

 Now it’s time to take this mentality into our business life:

What does this actually mean? 

I was talking with a senior executive at one of the largest financial institutions who said he was one of the top 200 performers in the company. With thousands of financial advisors in this company, this is no small feat. Now he was searching for the key ingredient that would take him into the top 50, and what he discovered was that those who had achieved this kind of success all had a coach.

When I played professional tennis back in the late 70s, I was playing in the Stockholm Open and met Bjorn Borg’s coach. I remember thinking how odd it was for the #1 player in the world to have a coach. All the players thought it is was strange also. Then, during the next tournament, I played a young Spanish player who also had a coach sitting on the sideline. We had a very close match, but he ended up beating me.

The variable was not a great difference in talent, but that he was able to make adjustments every time I thought I had him beat. On changeovers, he would talk to his coach and then come out firing on all cylinders.


There’s not one top tennis player in the world who doesn’t travel with a coach. So, if these top performers have a private coach, what’s keeping you from having one too? In my experience this is why many don’t hire a coach:

  1. I CAN DO THIS ON MY OWN:  Like me, and most of the tennis players back in my day, no one thought we needed one. We were the top players in the world, so who could coach us better than us? When you don’t know the value, it is easy to dismiss.

  1. I CAN’T AFFORD A COACH:  With this mindset you never will be able to afford one.

  1. IT DOESN’T WORK FOR ME:  In other words, “I hired a coach and it didn’t work for me.” Do your homework and find a coach that you know has a solid track record of success for their clients. Make sure you also can relate to their particular style of coaching. Some coaches are great at marketing themselves but have no real experience or track record in one-on-one high-performance coaching.

Many coaches fit #3’s description. Be sure to distinguish between great marketers and great coaches. 

GAME TIME coaching is your solution.

I’m known as one of the top mental performance coaches in both sports and in business. Not by any marketing genius, but by proven results. I’ve been doing this for more than 30 years and in order to have a championship mentality, you must develop a strong mindset.


Champions are champions before they’re champions.

The most sought-after tool I’ve developed over the years is known as a “Game Ready.” From MVP performances in both professional football and baseball, to first responders and elite military personnel, all of these high-achievers are using the “Game Ready” process before going into high stress situations.

And, the “Game Ready” is just one aspect of GAME TIME. In this coaching program, I will teach a new Beast Trigger principle in every call. What a great way to start a new winning habit. The book I co-wrote, Be A Beast: Unleash Your Animal Instincts For Performance Driven Results was a number #1 Bestseller in Australia, Japan, Germany, the United Kingdom, Canada, and #1 in 22 different categories here in the United States. This book shares just six “Beast” principles, but in GAME TIME coaching, over time you will learn all 37 “Beast” principles in all. How’s that for a game changer.

The price of excellence… is well worth the cost

Many spend thousands on private coaching (and for me most end up being long-term clients). Why? Because this type of personal coaching is hands down super effective and produces winning realtime results. The bottom line is that you never want to stop a championship game plan when it’s working.

Highly recommended…if you have the resources

But what if there was another way to get high-performance mindset training to enhance your business? What if there was a cost-effective way to gain an advantage and benefit your personal life as well?

“Prevent defense never wins games, it’s a precision-like offense that wins time and time again.” 

Over the years, I’ve watched team after team lose their winning advantage just by going into what’s called “prevent defense.” Coach and players have gained an advantage and have the lead, but towards the end of the game all they want to do is keep there lead.

So what do they do next? Put it in cruise-control and take their foot off the pedal. They stop doing what got them the lead in the first place and the advantage on the scoreboard. What? That’s crazy, who would do such a thing? Unfortunately, as counter-productive as it sounds, it happens all the time.

Never stop a winning formula…always stay in the drivers seat.


Never again put your career on cruise-control. Keep your week on track with a “GAME TIME” tune-up. Half-hour training that puts your mind in high-performance gear and your actions in overdrive.

Intentionally set each week with clarity

These 30-minute Zoom calls are at 4:00pm Pacific, 5:00pm Mountain, 6:00pm Central, and 7:00pm Eastern; each and every Monday. Every call is recorded, so you can access it anytime to keep you on track. If you miss a call, watch it later. Just be sure to stay consistent for the best results.

Consistency is what creates new winning habits

I am a big fan of implementing new winning habits into your routine. This is how champions are made. And, this is how champions remain champions. Even if you believe you are a high-achiever and at the top of your game now, believe me you always can take it to a higher level.

Marshall Goldsmith

"Essential for anyone looking to improve in business and in life!”

Ted Cottrell

"Dave opened my eyes to a whole new level of coaching filled with great wisdom"

Sharon Lechter

"A fresh perspective on how you can quickly identify what is holding you back"

Jeff Garcia

"This helps you unleash your inner beast to give yourself the best chance to compete at your highest level"

What People Are Saying about this training…

Great decision to have the 'best of the best' working with us!! Dave has been working with top leaders for over 30 years and his wealth of knowledge is endless. That's why my company hired him to coach our executive team.

Heidi McNultyCo-Founder of X3 Tradesmen

I've spent a lifetime pursuing excellence in both my personal & professional career and this isn't just another tool to help me attain my goals, it's THE tool to use. I recommend it to all who want high-performance in every aspect of life.

COL Michail S. HuerterU.S. Army Ranger Garrison Commander

"Of my 25 years as a SEAL Team member, I've come to understand the qualities and attributes of a warrior mindset. In this training, Dave Austin has captured the ability to calm the mind and be present in any circumstance.

Robert B. EkoniakU.S. Navy Seal

To be a champion, you must think like a champion. The principles of RESPA were tools I used while competing for the gold medal at the Olympics. A home run when it comes to teaching you how to become a beast in all areas of life.

Leah O’Brien Amico3x Olympic Gold Medalist and 3x National Champion, USA softball

These principles aren’t just for pro athletes, they are for the executive in the boardroom who needs to make a critical decision. They are for the sales agent who needs to reset themselves in order to serve the next customer.

Tony Bodohcustomer service specialist to Fortune 100 & 500 companies

This 'beast' training not only gives our soldiers the 'mental mindset triggers' and methods necessary to meet any challenges, but it also gives a proven business plan that sets them up for success to transition into civilian life.

Shane R. PerretChief of Staff of the Army's Office, Soldier for Life

It's difficult to find partners who take an already high performing group to the next level. Your system for developing focus, composure, and high quality output has catapulted us into one of the highest performing teams at USAA.

Kristin Sheltdirector of market research & competitive intelligence for USAA

Every athlete needs the right frame of mind to bring out the best in themselves. These principles help to unleash your inner beast through mental strength that is necessary to give yourself the best chance to compete at your highest level.

Jeff Garcia17-Year NFL All-Pro quarterback

This is the epitome of a crash course MBA in mental performance. Found in this system are the keys to harnessing the unlimited power of your mind, body, and spirit, whether it be in the boardroom, on the field, or on the stage of life.

Jeff BrodieCEO of Codefusion Communications

Animal Instinct Principles…

Here’s a sample of what you can expect in terms of the “animal instinct” coaching principles used in this results-driven training. These principles are in addition to the high-performance coaching that Dave will deliver directly in these weekly calls.

RESPA the Crocodile: maintaining self-discipline
COUR the lion: courage and confidence in leadership
STRETLIT the giraffe: stretch a little to overcome fear
LASPRO the falcon: laser focus for greater productivity

A PROVEN SYSTEM TO DEVELOP WINNING HABITS that provide championship mindsets and extraordinary results

Meet Your Trainer: Coach Dave Austin

As an international bestselling author and speaker, Dave has lectured at Harvard, the United Nations, and the U.S. Pentagon, as well as in Uzbekistan and Chennai, India, and makes it his motto to go “where he is needed most.” Raised by a Navy Chaplain who stormed beaches during WWII without a gun and gave communion on his belly while machine-gun fired overhead, Dave’s been inspired by his father’s courage and faith; and he carries that forward in his work.

Co-author of International Bestseller, “BE A BEAST: Unleash Your Animal Instincts for Performance Driven Results” and founder of personal development company Extreme Focus, Dave’s “mental performance” training methods are not only endorsed by the Pentagon and used by U.S. Army Rangers, Navy Seals, but with NFL, MLB, PGA, Olympic athletes, Fortune 500 companies, CEOs, sales teams and entrepreneurs as well.

Dave certainly helps his clients get “in the zone” and stay there longer, however, it is his trademark “game ready” visualizations that help elite athletes and professionals in business allow their true talents to rise up and shine. He has worked with the LA Dodgers, Texas Rangers, an U.S. Olympic Field Hockey team, the Cleveland Cavaliers front office staff and executives of USAA Insurance; proving that these unique and specialized coaching methods work equally both on and off the field. From the locker room to the boardroom, he’s passionate about training his clients to “think less” and allow their minds to operate at the highest levels imaginable.

Dave is the SECRET WEAPON when it comes to a competitive edge.

What You Get with GAME TIME Coaching:


Begin each week with high-performance coaching to set the tone with intentional clarity and learn new “Beast Trigger” tools and techniques to amplify your business results.


The #1 bestselling book that supports high-performance in all that you do with animal instinct principles that trigger you into right action even in the face of adversity or challenges.


A video training series that includes the “Beast Triggers” for Business system and the “Be A Beast” animal instinct system, for an in-depth study of these game-changing tools.

Kevin Raymond

"This training got us through the elite of the elite Army ‘Best Ranger’ competition"

Jason Botts

"As a Major League Baseball player and businessman, the greatest lesson I've learned from these principles is that life is about less words and more heart"

Mary Manin Morrissey

"Dave has a distinct genius in guiding professionals to greatness, athletes and businesspeople alike"

Mark Victor Hansen

"Your animal instincts are powerful, intrinsic, and useful tools that help drive you to greater success"

Get Started Today

4pm Pacific, 5pm Mountain, 6pm Central, and 7pm Eastern; each and every Monday

LIMITED OFFER – Try for just $1, then only $45 Per Month

Participate in Dave’s weekly high-performance training sessions for business today. Try for 7-days, then it’s month to month. Cancel whenever you want. No special fine print or conditions. To recap, you’ll have access to the GAME TIME weekly coaching calls with Dave Austin, the #1 bestselling book, Be A Beast, and both the Beast Triggers for Business and Be A Beast training videos.

Click below to lock in this offer.

What you thought was impossible just became possible.

Shane Austin

"These principles helped me lead our team to having the best record in Arena Football history"

Shiv Jagdav

"You could never pay enough for the value our team has received from this style of ‘mental conditioning’ coaching. This work is priceless"

June Jones

"Dave’s 12-step process is a formula to reach the highest level of performance"

Ken Blanchard

"Read BE A BEAST and learn why success in life is really an inside job"

“Get your mind working for you rather than against you.”